INEQE Safeguarding Group

Belfast, NI

Head of Content and Creative Visual Design

2024 – Present

Head of Creative Visual Design

Head of Safety and Content

Digital Engagement and Online Safeguarding Officer

2020 - 2024

2018 - 2020

2017 - 2018

• Directing the end-to-end creative production, launch and lifecycle management for a portfolio of over 30 Native Apps and Websites.

• Building and managing a Digital Safeguarding Self-Assessment framework for an Irish Statutory Authority, utilised by over 7,000 organisations. Project includes authoring fully-scoped User Requirements to automate this process in the future.

• Overseeing the daily production of a full suite of creative deliverables for multiple projects. From photography, animation and video, to app and web development, and strategic content such as annual reports and research, writing and proof-reading.

• Leading and retaining high-performing, multi-skilled teams (between 5-9 members) through high-pressured periods, including significant restructures, maintaining morale and productivity.

• Managing the cross-functional Editorial team, directing a content strategy. Building and implementing research strategies. Transforming existing review practices and building a robust digital archive of over 1,000 documents.

• Leading a complete brand development for the service launch, defining the new brand identity, creating a full suite of visual assets, working with external developers on a site launch and delivering a comprehensive launch pack to support their market entry.

• Ensuring all digital products are optimised for user experience, adhering to accessibility regulatory requirements such as WCAG 2.2, ICO’s Code of Conduct or the European Accessibility Act.

Danny Kinahan MP

Antrim, NI

Communications Co-ordinator

2016 - 2017

• Utilising Social Media platforms to promote the work of the Member of Parliament, choosing the most appropriate media to reach and engage targeted audiences while mitigating political risks.

• Managing the ‘Building Partnerships’ event on the terrace at Westminster, which brought together influential Northern Ireland industry leaders to create and develop networks.

McNeilly's Fine Jewellery

Belfast, NI

Digital Assistant

2015 - 2016

• Developing and implemented a digital transformation strategy, digitising the stock archive and training staff on new e-commerce platforms and sales strategies.

Sky UK

London, UK

Media Researcher (Stills Department)

2013 - 2015

• Leading the overhaul of the organisations use of the image.net media portal, increasing asset downloads by over 5,000 across 6 months, improving the user experience for press and PR teams.

• Collaborating with Press and PR teams on launches, (e.g Lifetime Channel, Critical and Dracula). Assisting on ‘Specials’ Shoots such as ‘Moone Boy’ and ’50 Ways to Kill Your Mammy’, performing all post-production picture editing and retouching.

QUALIFICATIONS AND ACHIEVEMENTS

Counselling Studies Level 3, CPCAB (2022)

Counselling Skills Level 2, CPCAB (2021)

Introductory Awareness of Autistic Spectrum Conditions, NCFE (2019)

Leadership and Management Training, Internal (2019)

Internal Award – GRAFTA (Grand Recognition Award for Tremendous Achievers), Sky UK (2014)

Photography BA, University of Ulster, (2012)